Industry Insights · The Pulse

The grosses, read like a P&L.

Every Tuesday: the Broadway box office for people who invest in it. Gross, price, capacity and what they mean for recoupment, with one hidden mechanic of the business each week.

How we compute every number: our methodology. The weekly deep dives are in Investing Unpacked.

Ankit Agrawal Ankit Agrawal

$14 of Halloween’s $17 is back on every seat

Week ending November 8, 2026. Broadway took $36.8M across 35 shows, 24% above the Halloween week, and revenue per available seat went from $103.10 to $117.00. The running shows did it on price first, and the bottom of the table refilled first.

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Ankit Agrawal Ankit Agrawal

Halloween took $17 off every seat on Broadway

Week ending November 1, 2026. Halloween took $17 off every seat on Broadway: the street grossed $29.6M across 33 shows, 13% below the week before, and revenue per available seat fell to $103.10 from $120.23. Two-thirds of what the running shows lost came off the price, not the seats.

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Ankit Agrawal Ankit Agrawal

The calendar paid for the week

Week ending October 25, 2026. Broadway grossed $34.0M, $2,200 more than last week, and the flat number hides a trade: two first weeks and two shows adding performances brought $817K more, while the 28 shows at the same performance count brought $815K less and revenue per available seat fell $4 to $120.23.

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Ankit Agrawal Ankit Agrawal

The holiday crowd stayed. The holiday price did not

Week ending October 18, 2026. Broadway took $34.0M as attendance rose 4% and the houses stayed 94.8% full, but the average paid ticket fell $11 to $131.05. The holiday crowd stayed; the holiday premium came off the top of the price ladder.

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Ankit Agrawal Ankit Agrawal

Broadway is short of seats, not price

Week ending October 11, 2026. Columbus Day week took Broadway to $35.3M, and revenue per available seat rose to $134.84, about where last year’s holiday week sat. The gross is still 10% below last year’s because about 11% fewer seats were on sale.

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Ankit Agrawal Ankit Agrawal

Broadway is holding seats by giving up yield

Week ending September 27, 2026. Broadway took $24.1M, down 22% on last year. Per show, attendance is down 4%; the average paid ticket is down 13%. The market is filling seats by giving up yield, and yield is what recoups a show.

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