Industry Insights · The Pulse
The grosses, read like a P&L.
Every Tuesday: the Broadway box office for people who invest in it. Gross, price, capacity and what they mean for recoupment, with one hidden mechanic of the business each week.
How we compute every number: our methodology. The weekly deep dives are in Investing Unpacked.
Broadway is holding seats by giving up yield
Week ending September 27, 2026. Broadway took $24.1M, down 22% on last year. Per show, attendance is down 4%; the average paid ticket is down 13%. The market is filling seats by giving up yield, and yield is what recoups a show.